Selected Jaguar & Land Rover advertising
Jaguar and Land Rover are two of the world's best-known prestige car brands, as well as being among the last survivors of the British automobile industry, even though they are no longer British-owned. After several rather unhappy years within the Ford portfolio, they were acquired in 2008 by Tata Group of India, a huge conglomerate with interests in numerous sectors including low cost trucks and passenger cars in its domestic market. Jaguar Land Rover plc now operates as a standalone unit within that substantial group, and is its only premium car business. The greater freedom it enjoys under Tata's ownership appears to have allowed Jaguar Land Rover to thrive, and it has reported record performance for the past few years. Sales soared to £22.2bn in ye 2016, having more than tripled in six years. Unit sales topped 500k for the first time, with 427k Land Rover and over 94k Jaguar models. However slowing sales in China meant that market was overtaken as JLR's biggest by the UK, with the US some way behind. Ralf Speth is CEO. The Jaguar brand was first introduced in Britain after World War II for a line of premium saloons and sports cars. After passing through several different owners, including British Leyland, it was privatised in 1984, but acquired by Ford five years later. Mainstream car manufacturer Rover Cars was also part of British Leyland for several years. It had first introduced its all-terrain Land Rover in 1948. Following the break-up of Leyland, Rover was eventually acquired by BMW. Land Rover was sold on to Ford in 2000. Adbrands does not currently offer a business profile for this brand but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 9th May 2016
Adbrands Weekly Update 2nd Jun 2016: Annual sales for Jaguar Land Rover topped 500,000 cars for the first time last year, reaching 5231,571 vehicles. Revenues for the year to March rose 10% to £22.2bn. However, the general economic slowdown in China as well as collection of exceptional items left a big dent in pretax profits, which plunged 40% to £1.6bn. Charges included £166m to recall US vehicles fitted with faulty Takata airbags, and another £157m for damage caused by last year's explosion at Tianjin Port. Falling sales in China were offset by strong growth in the UK, which once again became the carmaker's biggest market.
Adbrands Weekly Update 13th Mar 2014: David Beckham has signed up to become a brand ambassador for the Jaguar car brand in China, which overtook the UK last year as the luxury car's biggest market. Beckham already has a huge following in China, where he also serves as ambassador for one of the country's football leagues, as well as for international brands including Adidas and Samsung. "I've always been an admirer of Jaguar," he commented, "From the styling and design to the feel and roar of the engine, every element feels uniquely British. It's an honour to support a brand with such an amazing heritage."
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