Adbrands Weekly Update
29th Dec 2014:
Hegarty lost its stewardship of Diageo's Johnnie Walker whisky after a 15-year
partnership. The new agency is MDC's Anomaly, which had already slipped onto the
roster earlier this year with a lavish film for Johnnie
Walker Blue Label starring Jude Law. Now Anomaly gets the whole business. "A new and exciting era lies ahead for Johnnie Walker,"
said Guy Escolme, Johnnie Walker global brand director. "In Anomaly we believe we have a partner who will help us take fresh strides with stunning creative that will support the brand's future global growth."
Adbrands Weekly Update 18th Dec 2014: Ads of the Week: "The Next Step".
Here's an intriguing spot for Johnnie Walker from BBH New York to celebrate the New Year and to ask what's next. The hidden undercurrent here is that BBH is currently defending a review of that account, so what's next could in fact involve a parting of the ways between the agency
and its longtime client. Still, one-shot ads like this are always a delight (but did we spot a cut between the shop and the airplane?). This one apparently took 50 takes and three days to get right. There's a great Making Of for this too on our Facebook
Adbrands Weekly Update 31st Jul 2014: Ads of the Week: "Gentleman's Wager".
No question about what qualifies as the week's biggest "event" ad. Jude Law lends star power to a lavish film for Johnnie Walker's ultra-premium Blue Label blend, from Anomaly London and RSA Films. Your opinion may depend on whether you care for Jude Law in swagger mode, as he is here, but the photography and art direction is
undeniably lovely and the concept sweet (if somewhat fanciful). Frankly, though, we were expecting a more impressive climactic twirl. I'm sorry Jude but you'd never win a boat from me with a half-hearted shuffle like that...
Adbrands Weekly Update 20th Mar 2014:
Johnnie Walker held firm as the world's most valuable spirits brand in 2013, according to the latest ranking from Impact Databank. Total retail value was almost $6bn, getting on for twice the value of its Diageo stablemate Smirnoff, ranked #2 at $2.5bn. LVMH-controlled Hennessey was 3rd at $3bn.
Diageo has a stake in that brand as well through its minority holding in Moet Hennessey, and the British group had four other "billionaire brands": Captain Morgan, Crown Royal, Baileys and Turkish liqueur Yeni. Rival Pernod-Ricard had four of the 22 global billionaire brands:
Absolut, Chivas Regal, Ballantine's
and Royal Stag.
Adbrands Weekly Update
20th Feb 2014:
There was a shakeup in the traditional order of the world's leading spirits brands last year, as whisky, and especially American whisky, retained its popularity at the expense of white spirits. According to latest figures from industry monitor Impact Databank, Smirnoff held on to the top spot as the
best-selling premium spirit in 2013, despite a slide in volumes, but longtime #2 Bacardi fell behind Johnnie Walker for the first time and Absolut slipped into 5th place behind Jack Daniel's. Almost all of the leading brands were under pressure, with Smirnoff, Bacardi and Absolut all shedding sales while
Johnnie Walker was flat. Jack Daniel's, though, scored 5% growth, while rival Jim Beam put on almost 9% further down the table. The changing nature of the market was underlined by half-year figures from Pernod-Ricard, which
acknowledged a 3% decline in Absolut volumes between July & December. By comparison, its Jameson Irish whiskey scored an impressive 13% gain.
Adbrands Weekly Update 12th Sep 2013: Ads of the Week: "From The Future".
We love the hyper-charged Johnnie Walker campaign from Neogama
BBH in Brazil. Great music, great imagery, great voiceover; makes no sense as a whisky ad, but it's exciting as hell.
Which agencies handle advertising for Johnnie Walker? Find
out more from Adbrands Account Assignments
Who are the competitors of Johnnie Walker? See Alcoholic Drinks Sector index for other brands and
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The Adbrands Profile of Johnnie Walker summarises the brand's history and current operations. Subscribers may access the
following website links:
Johnnie Walker website