Johnnie Walker: Brand Profile

Johnnie Walker is the world's best-selling whisky, and the #3 premium spirit overall. First launched in 1909, it was arguably the world's first global consumer brand, distributed to more than 100 countries before 1920. Since 1997 it has been one of the star brands in the portfolio of drinks giant Diageo, with annual revenues breaking the Ł1bn barrier for the first time in 2008.

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The Adbrands Profile of Johnnie Walker summarises the brand's history and current operations. Subscribers may access the following website links:

Johnnie Walker website

Diageo

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