The Kellogg Company (UK)


The local arm of the Kellogg Company is one of the UK's leading food marketers, and the country is itself the world's biggest consumer of breakfast cereal after the United States. Key brands include Special K, Crunchy Nut and Corn Flakes. The company has worked hard to adapt to a changing marketplace. Its core market of breakfast cereals came under attack in the 1990s from both competitors and consumers, forcing the group to make repeated attempts to broaden its portfolio with a range of snacks and convenience foods. Several of these ventures proved unsuccessful, but the acquisition in 2001 of American cookie and cracker maker Keebler finally delivered a long-awaited boost to sales. At the same time, the group unveiled a barrage of high quality, premium priced cereal variants and innovative snack products. More recently, though, recessionary pressures have persuaded some shoppers to trade down to lower-priced private-label alternatives. 

Which agencies handle advertising for Kellogg's UK? Find out more from Adbrands Account Assignments

Who are the competitors of Kellogg's? See Food Sector index for other companies and brands

Subscribers only: Adbrands profile Account assignments and selected contact information.

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.


Subscribers may access the following website links: Kellogs

Kellogg's website

Kellogg's Cereals Ready Crust
Cheez-It Cereal City
Keebler Foods Company Morningstar Farms
Pop-Tarts Kashi
Natural Touch Rumbly Grahams
Krave Nutri-Grain
Murray Real Fruit Winders

Kellogg's worldwide

Click HERE to subscribe to Adbrands.net and access the profile and website links


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2017