Kesa Electricals (UK)

Kesa Electricals is Europe's third-largest electrical goods retailer, operating in twelve countries across the region under several different brands including Comet in the UK, Darty in France, BCC in the Netherlands and Datart in Eastern Europe. The group was spun off from Anglo-French DIY retail group Kingfisher in 2003. Click here for an Adbrands Profile of Kesa Electricals (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Kesa Electricals website

Darty	BUT
Comet	Datart
BCC	Vanden Borre

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