KFC UK & Ireland (UK)

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Selected KFC UK advertising

KFC is one of the UK's biggest fast-food chains, with more than 865 stores spread across the country. It has been present in the UK for more than 50 years, originally as Kentucky Fried Chicken, making it the longest-established of the three core brands owned by global parent Yum! Brands. Pizza Hut has a smaller presence in this market, but performance was mixed for several years, with the result that Yum sold the UK outlets in 2012 to private equity owners who continue to run them as a franchise. There are currently just nine outlets of Taco Bell, Yum's third main brand, in the UK. The three chains independently of one another. The first British outlet of KFC was opened in Preston, Lancashire in 1965, almost a decade before McDonald's arrived in the UK. Local franchisee Ray Allen built up a chain of 250 stores before retiring in the 1980s, at around the same time local rights were transferred to what was then Trusthouse Forte. The group claimed gross UK retail sales of £1bn in 2015. Corporate entity Kentucky Fried Chicken Great Britain Ltd reported revenues of £478m in 2014. Martin Shuker is managing director. See also the full Adbrands profile of Yum! Brands. Adbrands does not currently offer a separate business profile for KFC UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

Which agencies handle advertising for KFC? Find out more from Adbrands Account Assignments database

Who are the competitors of KFC? See Restaurants Sector for other companies

Capsule checked 9th May 2016

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