Kingfisher (UK)

Kingfisher is Europe's biggest home improvement retailer, through brands B&Q and Castorama. Those chains are all that remains of an extensive collection of different retail businesses accumulated during the 1990s. A change of strategy in 2001 led to a gradual dismantling of the group over the following two years as Kingfisher sharpened its focus on the DIY sector. Woolworths was demerged in 2001, and the electrical retail businesses Darty and Comet were spun off in 2003 as Kesa Electricals. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Kingfisher website

B&Q	Koctas
Castorama	Screwfix
Hornbach

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