Nestlé's Kit Kat: Brand Profile

Long established as one of the UK's favourite chocolate bars, Kit Kat is also a flagship of Nestlé's international confectionery portfolio, sold in around 70 countries. It is especially popular in Japan, where it has established a reputation as a good luck charm for exam candidates. Around 600m Kit Kats are manufactured each year at Nestlé Confectionery's main UK factory in York, and there are smaller factories in several other countries. In addition to its traditional milk chocolate and wafer format, the brand is also available in different markets in a bewildering variety of additional flavours, ranging from the comparatively mundane peanut butter to more exotic watermelon or sweet potato. Kit Kat celebrated its 75th anniversary in 2010.

Which agencies handle advertising for Kit Kat? Find out more from Adbrands Account Assignments

Who are the competitors of Kit Kat? See Confectionery Sector index for other companies and brands

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links here:

Kit Kat website

Nestlé Confectionery

Kit Kat (Australia)	Kit Kat (Japan)
Kit Kat (Italy)	Kit Kat (France)
Kit Kat (Spain)	Kit Kat (Germany)
Kit Kat (Hungary)	Kit Kat Bar (USA)

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