Leagas Delaney (UK)

Much admired during the 1990s, independent creative agency Leagas Delaney came under intense pressure in the early 2000s. Plans to build a wider global role by selling out to Canadian company Envoy Communications fell apart in the wake of post-2000 market turmoil. Instead the agency developed a small international network of its own with the intention of staying single. But a series of major account losses in 2003 pushed the shop into administration, and it restructured in early 2004 in order to continue trading.  Although it survived these financial problems, new business performance has remained patchy. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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