Lloyds TSB Group (UK)

Lloyds TSB was one of the first UK financiers to expand its horizons through acquisition, as a result of the capture of both TSB and pensions group Scottish Widows. Those deals made the enlarged Lloyds the country's biggest bank by 2000. After that, however, the group's growth strategy was less successful, and it was gradually overtaken by all its main rivals. Lloyds TSB tried to enhance its position by merging with an unwilling Abbey National, but this deal was vetoed by regulators. Subsequently, the group's enlarged insurance and investments operation was hard hit by global economic turbulence, and it pulled out of the international sector altogether to concentrate on the domestic market. That withdrawal left it well-protected from the credit crisis, originating in the US, which swept the industry from 2007. As a result, it was able to pull off a transformational deal in September 2008 which will re-establish it as the country's biggest bank: the acquisition of failing rival HBOS for around Ł8.6bn. However the gathering pace of the global financial crisis was such that Lloyds TSB required government assistance to pull off the merger. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Lloyds TSB Group website

Scottish Widows	Alex Lawrie
Cheltenham & Gloucester	Lloyds TSB Asset Finance
Lloyds TSB Insurance

Lloyds TSB International Banking

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