The UK is L'Oreal's fifth most important global market, and the #3 in Europe, with local sales of over £860m. It is also a major manufacturing centre. More than two-thirds of the goods produced at the company's main factory in Wales, mainly haircare products, are exported to 20 other world markets. L'Oreal first established a presence in the UK in 1932 when Gilbert Laurenson, a friend of group founder Eugene Schueller, formed Golden Ltd as an agency to distribute the company's hair colourants to British hairdressing salons. The business subsequently moved into mass-market distribution and was later acquired by L'Oreal in Paris.
Selected L'Oreal UK advertising
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Adbrands Weekly Update 17th Jul 2014: L'Oreal named former Diageo executive Hugh Pile as chief marketing officer for the UK & Ireland.
Adbrands Weekly Update 31st Oct 2013: ZenithOptimedia took two blows at the hands of WPP's GroupM. In Germany it lost the business of department store operator Karstadt to MediaCom, but far more significant was the loss of L'Oreal's £135m UK account to Maxus.
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L'Oreal UK website
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