Lowe Worldwide

Lowe Worldwide is the #3 advertising brand within marketing giant Interpublic. The group has been the subject of a string of restructurings in recent years in an attempt to bolster patchy performance. Despite often brilliant creative work, Lowe has had difficulty hanging onto key clients. The network's troubles arguably began in late 1999 when the original Lowe & Partners agency merged with its ailing stablemate Ammirati Puris Lintas to form Lowe Lintas. That move was designed to enhance the respective strengths of two agencies which had hitherto lagged some way behind big sister McCann Erickson, but the Lintas name continued drag the agency down and it was finally phased out in 2001. Other realignments followed, with limited noticeable improvement. In 2006, Interpublic announced a major downgrade of the network, cutting the number of global offices by more than half. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Lowe Worldwide

Lowe Healthcare Worldwide

Lowe London	Lowe Hunt Australia
Lowe Brindfors Sweden	Lowe Roche Canada
Lowe Strateus France	Lowe Deutschland
Lowe Pirella Italy

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