Lucky Generals (UK)

Profile subscribers click here for full profile

Selected Lucky Generals advertising

Lucky Generals is the London-based creative agency founded in 2013 by three former directors of MCBD following its ill-fated absorption into digital shop Dare. It has been something of a critical darling in industry circles ever since its launch - CEO Helen Calcraft is one of London's best known and most widely liked ad executives - yet Lucky Generals' performance has in reality only recently begun to live up to expectations, with a number of small but significant new business wins during 2016, accompanied by generally solid creative output. Revenues for 2016 were around £4m. Calcraft is supported by fellow MCBD-ers Andy Nairn (planning partner) and Danny Brooke-Taylor (creative partner). The trio jointly own the business. The agency's name comes from a saying attributed to the Emperor Napoleon, who wanted not brilliant generals for his army but lucky ones. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which clients does Lucky Generals handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Lucky Generals? See Leading UK Agencies for other companies

Capsule checked 21st December 2016

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to and access the profile and website links

All rights reserved © Mind Advertising Ltd 1998-2017