Lucky Generals (UK)

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Lucky Generals is the London-based creative agency founded in 2013 by three former directors of MCBD following its ill-fated absorption into digital shop Dare. It has been something of a critical darling in industry circles ever since its launch - CEO Helen Calcraft is one of London's best known and most widely liked ad executives - yet Lucky Generals' performance has in reality only recently begun to live up to expectations, with a number of small but significant new business wins during 2016, accompanied by generally solid creative output. Revenues for 2016 were around £4m. Calcraft is supported by fellow MCBD-ers Andy Nairn (planning partner) and Danny Brooke-Taylor (creative partner). The trio jointly own the business. The agency's name comes from a saying attributed to the Emperor Napoleon, who wanted not brilliant generals for his army but lucky ones. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 21st December 2016

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