LV Group, formerly Liverpool Victoria, is the UK's largest remaining mutual or "friendly society", now with around 5.8m customers, including 1.1m members. Unlike most such associations, which traditionally focus on savings and investments, LV generates the largest part of its income from insurance, primarily motor vehicles, but also life and retirement protection, household and other general covers. It had 4.7m policies in-force by the end of 2015, of which over 3m were for personal motor cover. LV has expanded this side of the business dramatically since recruiting former Barclays executive Mike Rogers as chief executive in 2006, partly through acquisition of smaller rivals. As a result, it is now the UK's 3rd largest car insurer, and a top provider of income protection insurance. Rogers also masterminded the reboot of the old-fashioned Liverpool Victoria brand as LV=. He was succeeded as chief executive by Richard Rowney (also ex-Barclays) in 2016. Total income in 2015 was £2.2bn, lower than in previous years as a result of investment losses, but net profits and payouts to members were up sharply. The organisation was originally founded in 1843 as The Liverpool Victoria Burial Society to allow ordinary people to save up to pay for their funeral expenses. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for LV Group? Find out more from the Account Assignments database.
Who are the competitors of LV Group? See Financial & Insurance Sector for other companies
Capsule checked 26th February 2017
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2017