Axe / Lynx: Brand Profile

Axe is the name for Unilever's hugely successful male toiletries brand, now marketed in more than 60 countries worldwide. It has established itself as one of the company's most high-profile brands as a result of eye-catching and prolific marketing which offers an often absurdly exaggerated view of the product's effect on women. In just three markets - the UK, Ireland and Australia - Axe is known under the alternative name Lynx. It is the world's best-selling male grooming product, and the #2 deodorant worldwide behind Unilever's lead brand in that sector, Rexona/Degree/Sure. Click here for an Adbrands Profile of Axe / Lynx (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Lynx / Axe? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Personal Care Sector index for other brands and companies

The Adbrands Snapshot of Axe / Lynx contains the following website links:

Axe / Lynx

Unilever Home & Personal Care

Axe (USA)	Axe (France)
Lynx (UK)	Axe (Germany)
Axe (Austria)	Axe (Hungary)
Axe (Belgium)	Axe (Mexico)
Axe (Canada)	Axe (Netherlands)
Axe (Chile)	Axe (Poland)
Axe (Czech Republic)	Axe (Portugal)
Axe (Scandinavia)	Axe (Japan)

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