Magnum: Brand Snapshot

Unilever's Magnum bar is the world's best-selling impulse ice cream, the #1 in most of the 40-plus markets in which it is available. The company has sought to maintain its edge by positioning Magnum as an affordable luxury treat for adults (though of course enjoyed just as widely by younger consumers). It remains one of the foremost innovators in the impulse segment, responsible almost single-handedly for pushing forward the boundaries of what variety of extravagant confectionery blends can be successfully packaged as an ice cream stick. Click here for an Adbrands Snapshot of Magnum (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Magnum

Unilever Ice Cream

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