Mars UK

Mars is a leading player in the UK pet food, confectionery and culinary foods sectors, with brands such as Whiskas, Pedigree, Galaxy, Maltesers, Uncle Ben's and Dolmio. For many years, the group conducted business through three separate companies, Pedigree Petfoods, Mars Confectionery and Food Manufacturers, but these businesses were gradually consolidated between 1998 and 2002 to form a single business unit, known as Masterfoods. In 2006, however, Mars announced a reversal of this consolidation process, and said that individual operating units would be split out again as separate entities. The Masterfoods name was later dropped in favour of the umbrella Mars brand. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Food, Confectionery and Petcare Sector indexes for other companies

Mars

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