McDonald's Restaurants (UK)

The UK is one of US food giant McDonalds' key territories, but it faced several challenges from the late 1990s to mid 2000s. Inevitably the brand dominates the local restaurant market, but it struggled for several years to adjust to consumer concerns over unhealthy eating. Those problems appeared to have been resolved mid-decade, and in 2007, McDonald's UK reported its highest sales for more than a decade. The group also dabbled for a time in other brand chains. It acquired a minority stake in much admired British sandwich chain Pret a Manger in 2001. Those shares were sold in 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also McDonald's Australia.

Advertising: Which agencies handle advertising for McDonald's? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Restaurants Sector index for other companies

The Adbrands Company Profile of McDonald's UK summarises the company's history and current operations and also contains the following brand links:

McDonald's UK website

Pret a Manger

McDonald's

Click HERE to subscribe to Adbrands.net and access the profile and website links