McDonald's Restaurants (UK)

The UK is one of US food giant McDonald's' key territories, but it faced several challenges from the late 1990s to mid 2000s. Inevitably the brand dominates the local restaurant market, but it struggled for several years to adjust to consumer concerns over unhealthy eating. Those problems appeared to have been resolved in the mid-2000s and in 2007, McDonald's UK reported its highest sales for more than a decade. That improvement has continued since then. For a time the group also dabbled in other brand chains. It acquired a minority stake in much admired British sandwich chain Pret a Manger in 2001, but sold those shares sold in 2008.

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The Adbrands Company Profile of McDonald's UK summarises the company's history and current operations and also contains the following brand links:

McDonald's UK website

McDonald's

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