MFI (UK)

MFI was for many years the UK's biggest general furniture retailer, ahead of DFS, as well as one of the country's biggest advertisers. It was known for selling a broad range of household fixtures and furnishings but specialised in low-priced fitted kitchens and bedrooms. After years of financial difficulty, it was forced to call in financial administrators in November 2008. No willing buyer was found, and the business was closed. Click here for an Adbrands Snapshot of MFI (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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