NAC MG Cars (UK)

It was probably only ever a matter of time. Plucky MG Rover survived five years as an independent manufacturer, although few observers expected the company to last even that long when it was sold off by BMW for just Ł10 in 2000. Over six years, "the English Patient", as it was described by the German media, had already cost BMW more than Ł5bn in investment as well as the jobs of a string of the German company's most senior executives. But even slimmed down and with considerable financial support from the British government, the troubles for Rover were far from over. Sales continued to fall and attempts to broker a life-saving deal with Chinese manufacturer SAIC were exhausted in 2005, along with Rover's last cash resources. Even then, the story wasn't over. Another company, Nanjing Automobile, acquired the group's assets for Ł50m. It was itself acquired by SAIC in 2007, and now plans to restart production of MG in 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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MG Cars

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