Mindshare

Mindshare is one of the world's leading media planning and buying networks, and the main network within WPP, representing most of the clients of the JWT and O&M advertising networks as well as other companies. In 2006, it was the #5 media specialist worldwide with billings of $24.5bn (according to Recma). In 2008, the agency announced plans for a major restructuring, which is designed to significantly broaden its approach to cover a full range of marketing services rather than merely media management. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Mindshare summarises the agency's history and current operations and contains the following links:

Mindshare website

WPP

Mindshare Denmark	Mindshare Portugal
Mindshare Tokyo	Mindshare Sweden

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