Mindshare
Mindshare is one of the world's leading media planning and buying networks, and the
biggest within WPP. Traditionally it is aligned with the JWT
and O&M
advertising networks, but also handles media for a wide range of third-party clients. In 2008, Mindshare unveiled a radical
restructuring, designed to broaden significantly the range of marketing services it offers beyond simply media management. As a
result, in addition to branded entertainment and sponsorship it also offers what it calls "invention": media-neutral
creative solutions, which are designed to be executed by clients' existing advertising agencies or by sister units within WPP. Recma
ranked Mindshare as the #4 media specialist worldwide in 2010 with billings of
$27.7bn.
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Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
The Adbrands Company Profile of Mindshare summarises the agency's history and current operations and contains the following links:
Mindshare website
| Mindshare Czech Republic |
Mindshare Denmark |
| Mindshare Germany |
Mindshare Netherlands |
| Mindshare Russia |
Mindshare Spain |
| Mindshare Sweden |
Mindshare Australia |
| Mindshare Japan |
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