MoneySupermarket.com is the UK's biggest price comparison website, acting as broker for a broad range of services including loans, insurance, travel (as TravelSupermarket.com), as well as home services and general shopping. The group acquired tips and advice portal MoneySavingExpert.com in 2012 from financial services guru Martin Lewis. It generates the majority of its revenues from paid clicks, and most of the rest from commissions from third-party services providers. Revenues for 2015 were £282m, more than half of that sum from insurance enquiries. Peter Plumb is chief executive, but announced plans to step down by May 2017. He will be replaced by Mark Lewis, former retail director of John Lewis. The group was originally founded in 1993 by university students Simon Nixon and Duncan Cameron as Mortgage 2000, an offline mortgage comparison service. They established a web presence in 1999 as MoneySupermarket.com, and the business has operated exclusively online since 2008. Cameron sold out in 2007, just before Nixon floated the business. He sold the last of his shares in 2016, taking his cumulative payout to around £700m. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which agencies handle advertising for MoneySupermarket? Find out more from the Account Assignments database.
Who are the competitors of MoneySupermarket? See Financial & Insurance Sector for other companies
Capsule checked 17th May 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 14th Aug 2014: Ads of the Week: "Elephunk". We haven't been big fans to-date of Mother's ads for UK price comparison website MoneySupermarket, but the latest spot is great, featuring a very versatile elephant and backing from classic 80s funksters Cameo. We'd love to tell you that it was all shot live with no CGI but we'd be lying. There's an entertaining Making Of on our Facebook page.
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