Mother (UK)

With a long-standing reputation as London's coolest agency, independently owned Mother continues to make waves and win plaudits for its creative work, although it has largely abandoned the quirkiness for which it was once known, at least as far as its ads are concerned. In fact, since 2000 the agency has moved firmly into the mainstream, with a much-envied roster of blue-chip clients who include the likes of Coca-Cola and Unilever. That success also encouraged the agency to open offices in New York and Buenos Aires. In all other respects, this resolutely independent company is as determined as ever to do things differently, not least with the five partners' strict policy of never being photographed together unless in disguise.

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The Adbrands Profile of Mother summarises the company's history and current operations. Subscribers may access the following website links:

Mother website

Poke

Mother New York

Madre Buenos Aires

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