National Lottery | Camelot (UK)

Selected National Lottery advertising

The National Lottery is the UK's state-licensed gambling scheme, launched in a blaze of publicity in 1994, and still anchored by a weekly televised draw. There are also numerous other prize opportunities including scratchcards and instant win online bets. A good deal of the fever has gone out the lottery since launch, but it continues to create millionaires out of ordinary punters while also delivering large sums of cash to the government and to numerous good causes. In 2013, to reinvigorate sales, jackpot sizes and the number of high-value winners were lifted, funded by an increase in ticket prices. Total ticket sales for the year to 2015 hit a new high of 7.3bn, of which over 4bn was paid out in player prizes and 1.8bn donated to charitable, cultural or community projects. Since inception, the license holder for the lottery has been the Camelot consortium. It was awarded a third term in 2007, and now has rights to manage the lottery until 2023. It also provides consultancy services to other international lottery organisers. During 2010, Camelot's founding shareholders agreed to sell the business to Ontario Teachers Pension Plan, a Canadian investment fund. Andy Duncan and Nigel Railton are co-CEOs. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which agencies handle advertising for the National Lottery? Find out more from the Account Assignments database.

Who are the competitors of the National Lottery? See Toys & Games Index for other companies    

Capsule checked 6th March 2015

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