NatWest (UK)

NatWest now forms the core of the UK retail banking division of Royal Bank of Scotland. During the 1990s, the National Westminster Group set its heart on becoming an international investment bank to rival the American giants. It was the group's second attempt to become a global power, but ended in failure because profits lagged far behind NatWest's ambitions. Then just as the bank thought it had put its troubles behind, an attempted merger with insurance giant Legal & General went horribly wrong. NatWest's share price plunged, allowing Scottish predators Bank of Scotland and RBS to mount rival takeover bids. The latter group won the day. NatWest has ended up as the UK's #3 banking brand, but sacrificed its independence in the process. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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NatWest website

Royal Bank of Scotland

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