Nestlé (UK)

Nestlé UK is an important force in the local grocery sector. The company markets a broad range of its global brands in Britain, which is the group's 4th biggest international market after the US, France and Germany. Key products in this territory include Nescafe, Nestlé cereals, Felix catfood and chocolate snack Kit Kat, all of which feature among the country's Top 50 supermarket brands. Despite the long-established popularity of Kit Kat and other chocolate brands, Nestlé's confectionery division has experienced difficult trading for several years. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Food Sector, Non-Alcoholic Beverages Sector, Confectionery and Petcare Sector indexes

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Nestlé UK website

Buxton	Felix
Purina UK	Go-Cat
Nestlé Powwow	Gourmet
Munch Bunch	Bakers Complete

Nestlé

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