Nestlé Confectionery (UK)

Nestlé is the UK's #3 confectionery company (after Mondelez and Mars). Previously known as Nestlé Rowntree, the latter name was dropped in Spring 2008. The business manages a sizeable portfolio of well-known brands, but its share of the sector came under considerable pressure in the mid-2000s as a result of a string of unsuccessful spin-offs. By far the biggest brand is Kit Kat, which is also one of the UK's top selling confectionery products. The brand received an additional boost in 1999 from the launch of Kit Kat Chunky. During the early 2000s, though, performance stalled. Senior management was overhauled in late 2003 in order to refocus the business, and then again in 2005 when that revamp failed to deliver results. More recently, the company's two main rivals have also expanded dramatically as a result of acquisition, further widening their lead over Nestlé.

Which agencies handle advertising for Nestlé Confectionery? Find out more from the Account Assignments database.

Who are the competitors of Nestlé Confectionery? See Confectionery Sector index for other companies

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Rowntrees	Aero
Kit Kat	Smarties
Quality Street	After Eight
Polo	Black Magic
After Eight	Milkybar

Nestlé

Click HERE to subscribe to Adbrands.net and access the profile and website links