Nestlé Rowntree (UK)

Nestlé Rowntree is the UK's #3 confectionery company (after Cadbury, and now behind Mars). It has a sizeable portfolio of well-known brands, but its share of the sector has eroded in recent years with a series of unsuccessful spin-offs. By far the biggest brand is Kit Kat, which is also one of the UK's top selling confectionery products (and #11 overall consumer brand). The brand received an additional boost in 1999 from the launch of Kit Kat Chunky. Since then however performance has stalled. Senior management was overhauled in late 2003 in order to refocus the business, and then again in 2005 when that revamp failed to deliver results. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Confectionery Sector index for other companies and brands.

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Rowntrees	Wonka
Kit Kat	Smarties
Quality Street	After Eight
Rolo	Allstars

Nestlé

Lion (Germany)	Crunch (Greece)
Smarties (Denmark)

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