Orange

Orange is the global personal communications subsidiary of France Telecom, comprising that group's wireless and online activities. Unlike its main rivals, Orange also has a comparatively clean international footprint, concentrated entirely in Europe, although it lacks presence in such key markets as Germany and Italy. Its stylish brand personality, first developed in the mid-1990s, has served it well. After starting life as the UK's fourth mobile telecoms provider, the company was catapulted into the global market when a series of telecoms giants fought to add the company's distinctive and unusual branding to their own portfolios. Orange was captured first by German giant Mannesman in 1999, before the hunter was itself gobbled up by Vodafone. Orange was sold on to France Telecom, which has gradually established the brand as the umbrella for its entire global portfolio of personal communications services. More than a decade after its creation it remains arguably the industry's most distinctive global brand, and it is increasingly becoming the flagship for France Telecom's full range of services. In 2006, the Orange brand was expanded to include the group's internet and business communications divisions, and it is gradually taking over from the France Telecom brand as the badge for the group's fixed line services, even in its domestic market. The group has mobile interests in 17 countries, but its four key territories are France, the UK, Spain and Poland. In 2010, it merged its operations in the UK with those of rival T-Mobile to create a new local market leader.

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Orange website

Amena	One
Mobistar	Optimus
MobiNil	Ananova

France Telecom

Orange worldwide

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