Procter & Gamble is a dominant force in the UK across virtually all of its operating sectors, as well as being one of the country's biggest advertisers. The company markets a broad selection of its international brands in the region as well as a handful of local jewels. One of the most significant of the latter is the dish and laundry detergent Fairy, first introduced by Thomas Hedley & Co in the late 19th century. P&G is the market leader locally in laundry, feminine protection, baby care and haircare; but much weaker than in the US in segments such as oral care, cosmetics and deodorants. See also P&G Beauty, P&G Household Care, P&G Global Health & Well Being and P&G Prestige Products.
Selected Procter & Gamble UK advertising
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 8th Sep 2016: P&G named Stefan Feitoza as marketing director for the UK & Northern Europe. He replaces Rosin Donnelly, who left the company this summer after more than 30 years. Feitoza was previously marketing director for P&G Latin America baby care.
Adbrands Weekly Update 19th Mar 2015: Irwin Lee stepped down as CEO of Procter & Gamble UK & Ireland after eight years in that role. More recently he was also leader of the company's newly Northern Europe group. His departure triggers a series of promotions, with sales director Tom Moody moving up to the top job, and being replaced in turn by Ian Morley.
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