Procter & Gamble is a dominant force in the UK across virtually all of its operating sectors, as well as being one of the country's biggest advertisers. The company markets a broad selection of its international brands in the region as well as a handful of local jewels. One of the most significant of the latter is the dish and laundry detergent Fairy, first introduced by Thomas Hedley & Co in the late 19th century. P&G is the market leader locally in laundry, feminine protection, baby care and haircare; but much weaker than in the US in segments such as oral care, cosmetics and deodorants. See also P&G Beauty, P&G Household Care, P&G Global Health & Well Being and P&G Prestige Products.
Selected Procter & Gamble UK advertising
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Adbrands Weekly Update 2nd Feb 2017: Procter & Gamble warned its agency partners that it plans to review all existing contracts during 2017 in order to ensure full transparency in digital media, including standardized viewability measures, third-party verification and more fraud protection. In the past, top marketer Marc Pritchard told an IAB conference, "We accepted multiple viewability metrics, publishers reporting with no verification, outdated agency contracts and fraud threats with the somewhat delusional thought that digital is different and that we were getting ahead of the digital curve. We’ve come to our senses and realised there is no sustainable advantage in a complicated, non-transparent, inefficient and fraudulent media supply chain... The days of giving digital a pass are over. It's time to grow up. It's time for action." Within days of Marc Pritchard's announcement, P&G Northern Europe confirmed a review of media in the UK, Ireland and Scandinavian markets. Most of the business is held by Starcom, with Mediacom handling press and some other duties.
Adbrands Weekly Update 8th Sep 2016: P&G named Stefan Feitoza as marketing director for the UK & Northern Europe. He replaces Rosin Donnelly, who left the company this summer after more than 30 years. Feitoza was previously marketing director for P&G Latin America baby care.
Adbrands Weekly Update 19th Mar 2015: Irwin Lee stepped down as CEO of Procter & Gamble UK & Ireland after eight years in that role. More recently he was also leader of the company's newly Northern Europe group. His departure triggers a series of promotions, with sales director Tom Moody moving up to the top job, and being replaced in turn by Ian Morley.
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