Procter & Gamble (UK)

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Procter & Gamble is a dominant force in the UK across virtually all of its operating sectors, as well as being one of the country's biggest advertisers. The company markets a broad selection of its international brands in the region as well as a handful of local jewels. One of the most significant of the latter is the dish and laundry detergent Fairy, first introduced by Thomas Hedley & Co in the late 19th century. P&G is the market leader locally in laundry, feminine protection, baby care and haircare; but much weaker than in the US in segments such as oral care, cosmetics and deodorants. See also P&G Beauty, P&G Household Care, P&G Global Health & Well Being and P&G Prestige Products

Selected Procter & Gamble UK advertising

 

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:

Procter & Gamble
P&G Prestige

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 8th Sep 2016: P&G named Stefan Feitoza as marketing director for the UK & Northern Europe. He replaces Rosin Donnelly, who left the company this summer after more than 30 years. Feitoza was previously marketing director for P&G Latin America baby care.

Adbrands Weekly Update 19th Mar 2015: Irwin Lee stepped down as CEO of Procter & Gamble UK & Ireland after eight years in that role. More recently he was also leader of the company's newly Northern Europe group. His departure triggers a series of promotions, with sales director Tom Moody moving up to the top job, and being replaced in turn by Ian Morley.


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Ariel Lenor
Bold Febreze
Fairy Head & Shoulders
Daz Flash

Procter & Gamble

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