PHD is the secondary media brand within the Omnicom group, working alongside OMD. It was originally a small British agency, part of the AMV BBDO group. But during 2001, the brand was extended to Omnicom's standalone North American media shops to create a new Anglo-American network. Four years later the agency began expansion into other international markets. Although PHD is still one of the smaller media networks it has an unrivalled reputation for strategic planning, and that has allowed it to capture a string of major accounts over the past few years. It has been the recipient of several Agency of the Year awards as a result of spectacular growth between 2010 and 2012. Recma ranked PHD as the #11 media specialist worldwide in 2012 with billings of $11.7bn. In the UK, the agency also manages a small collection of satellite units including full service media shop Rocket and content and sponsorship specialist Drum.
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Latest marketing news about PHD? Click here for recent headlines from Adbrands Weekly Update
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 10th Oct 2013: Bartle Bogle Hegarty and PHD jointly scored a major victory with the capture of the consolidated global account of diversified conglomerate Newell Rubbermaid. That company controls an odd assortment of products in widely different sectors, including Sharpie, Papermate and Parker writing instruments, Graco and Aprica baby carseats and strollers, Levilor blinds, Capholon cookware and Rubbermaid storage containers. BBH will coordinate creative centrally from New York, with local implementation by its UK and Asia offices. Combined billings are around $250m annually. The business moves from a variety of different agencies but the biggest losers appear to be creative agency Carmichael Lynch and media network UM. Newell Rubbermaid has been led since 2011 by former Unilever USA chief Mike Polk.
Adbrands Weekly Update 5th Sep 2013: Alan Cohen resigned as CEO of OMD USA in order to launch his own agency, Giant Spoon, with minority financial backing from Omnicom. That prompted a reshuffle, with Monica Karo moving across from PHD to take his role. She was in turn succeeded as CEO of PHD USA by Robert Habeck, formerly executive director of global client accounts at the Omnicom Media Group umbrella.
Adbrands Weekly Update 5th Sep 2013: GlaxoSmithKline finalised its global media review, consolidating almost all business outside North America with WPP's GroupM agencies. MediaCom, Mindshare and Maxus already hold the business in some markets. On the losing side are Starcom MediaVest and Carat, who shared responsibility in continental Europe. In the US, the account stays with PHD, which also adds responsibility for Canada and also West Africa.
Adbrands Weekly Update 15th Aug 2013: PHD took two accounts from Havas Media: Carnival Cruises in the US and Admiral Insurance in the UK.
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