Premier Foods (UK)

Premier Foods is now the UK's biggest food manufacturer. As a result of a string of acquisitions, it has assembled an extensive portfolio of distinctively British products including Hartley's jam, Branston Pickle, Smash mashed potato, Ambrosia rice pudding and Bird's Angel Delight. More recent acquisitions include the alternative meat product Quorn, and in 2006 a collection of leading grocery brands from Campbell's Soup including Oxo, Batchelors, Homepride and the iconic Campbell's brand. Perhaps its most significant purchase to-date was the deal at the end of 2006 to acquire rival Rank Hovis McDougall, makers of Britain's iconic Hovis bread, Bisto gravy and Mr Kipling cakes. Premier is the last remaining operation of Hillsdown Holdings, the diversified conglomerate acquired in 1999 by US venture capital group Hicks Muse Tate & Furst and subsequently broken up. Premier was spun off and floated in summer 2004. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Food Sector index for other companies

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Premier Foods website

Loyd Grossman	Quorn
Oxo	Homepride

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