Premier Foods (UK)

Premier Foodsis currently the UK's biggest food manufacturer. Through a string of acquisitions it assembled an extensive portfolio of traditional local jewels including Hartley's jam, Branston Pickle, Smash mashed potato, Ambrosia rice pudding and Bird's Angel Delight. More recent acquisitions included the alternative meat product Quorn (later sold), and in 2006 a collection of leading grocery brands from Campbell's Soup including Oxo, Batchelors and Homepride. But perhaps its most significant purchase to-date was the deal at the end of 2006 to acquire rival Rank Hovis McDougall, makers of Britain's iconic Hovis bread, Bisto gravy and Mr Kipling cakes. However, many of the brands in this now sprawling collection are better-known for their nostalgia value than for their relevance to current shoppers, and combined performance has slumped dramatically. New CEO Michael Clarke plans to offload many marginal products to focus on just eight key powerbrands.

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Competitors: see also Food Sector index for other companies

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Premier Foods website

Hovis	Batchelors
Cauldron Foods	Homepride
Loyd Grossman	Quorn
Hartley's	Bisto
Mr Kipling	McDougalls
Oxo	Sharwoods

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