Prudential (UK)

Prudential is a leading financial services provider in the UK, specialising in pensions and long-term savings, and has a substantial international business spread across all five continents. Over the years the company has successfully diversified, offering a wide-ranging portfolio of services including retail banking, investment management and pensions. In 1998, the group launched high profile online bank Egg, which quickly became the world's biggest pure internet bank. However performance later stalled and the business was sold in 2007. In 2001, the group tried to strengthen its US presence with an unsuccessful bid for local rival American General. Prudential of the UK has no connection to US company Prudential Insurance of America. In 2006, insurance giant Aviva made an unsolicited offer to acquire the group, but the approach was declined and has not yet been renewed. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector for other companies

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Prudential website

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