Renault (UK)


The UK has traditionally been an important market for French automobile giant Renault. However the group has felt the pinch from falling sales in the current challenging economy, with local volumes plunging by more than half between 2010 and 2012 to under 41,000 passenger cars and fewer than 15,000 light commercial vehicles. That decline, set against an increase in the UK market as a whole, was the worst performance by any major manufacturer. Both declines reflected sharp cuts to Renault's local dealer network - slashed by a third - as well as to the number of models being sold, which was halved, with the withdrawal of several larger vehicles. As a result, however, the UK group managed to return to profit in 2013 for the first time since 2007. Unit sales also recovered to 46,173 passenger cars, though LCV sales were still in decline. Ken Ramirez is local managing director. See also the full Adbrands profile for Renault. Adbrands does not currently offer a separate business profile for Renault UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

Which agencies handle advertising for Renault? Find out more from the Account Assignments database.

Who are the competitors of Renault? See Cars Sector index for other companies and brands

Capsule checked 10th December 2014

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 


Adbrands.net. All rights reserved Mind Advertising Ltd 1998-2017