Renault (UK)


The UK has traditionally been an important market for French automobile giant Renault, but sales have been mercurial for most of the past decade, with large swings in sales. Between 2006 and 2012, for example, local volumes plunged from almost 140,000 passenger cars to under 41,000 units. That decline, set against an increase in the UK market as a whole, was the worst performance by any major manufacturer. Both declines reflected sharp cuts to Renault's local dealer network - slashed by a third - as well as to the number of models being sold, which was halved, with the withdrawal of several larger vehicles. As a result, however, the UK group managed to return to profit in 2013 for the first time since 2007. Unit sales have steadily recovered since then, with passenger cars rebounding by 2016 to a five-year high of over 85,000 passenger cars, though still well below past levels. LCV sales recovered from lows of 15,000 to around 25,000 units. Since 2011, the group has also marketed sister brand Dacia in the UK, with sales of another 26,500 units. Paul Flanagan is local managing director. Turnover for 2015 was £1.36bn. The Renault brand has been imported into the UK since 1902, and even set up a local manufacturing facility in the 1950s. Since 1961, though, all cars have been imported. See also the full Adbrands profile for Renault. Adbrands does not currently offer a separate business profile for Renault UK but subscribers may access account assignments and contact information for the company. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe. 

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Capsule checked 31st January 2017

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