Royal Bank of Scotland (UK)

The Royal Bank of Scotland took a quantum leap into the upper ranks of the global banking industry in 2000 with the hostile takeover of leading clearing bank NatWest. After a bruising bid war with arch-rival the Bank of Scotland, RBS took the prize, becoming the UK's second-biggest financial services institution. The deal added a prominent British retail arm to a group which already included Direct Line insurance and US subsidiary Citizens. RBS has since further extended its profile in the US with a string of other purchases capped in 2004 by a bid for Charter One Financial, and has moved into the world's fastest-growing economy through a strategic alliance with Bank of China. In 2007 it led a consortium which acquired the international assets of Dutch bank ABN Amro. That ambitious takeover was, however, one deal too far. The credit crisis which reached a climax the following year put RBS close to collapse, and the business was part-nationalised by the British government in October. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector index for other companies

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The Royal Bank of Scotland website

NatWest	Ulster Bank
Direct Line	The Royal Bank of Scotland International
Citizens Financial Group	Coutts & Co
Adam & Co	The One
Tesco Personal Finance	RBS Advanta
Lombard	Mellon Financial
Churchill Insurance	Dixon Motors
Angel Trains	First Active

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