Royal Dutch Shell

Royal Dutch Shell is one of the world's three biggest integrated oil and gas companies, jostling BP and ExxonMobil for leadership. However the public face of the company is provided by its vast global network of service stations. With around 45,000 retail outlets in every corner of the globe, it is the world's largest branded retailer, and according to the group's extensive annual research survey, Shell was for many years the world's "favourite" fuel brand. That reputation was dented in 2004 when the group shocked shareholders by cutting its estimates of proved oil reserves by almost 30%. In a reversal of the company's long-running advertising slogan, it seems you couldn't be sure of Shell, after all. Performance has stabilised since then, and the company has begun to make significant moves to broaden its focus beyond oil into gas and other energy sources.

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Competitors: see Utilities & Services Sector for other companies

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Royal Dutch / Shell website

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Shell worldwide

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