Smirnoff Vodka: Brand Profile



Smirnoff
is the world's best-selling vodka, and the biggest brand in the cabinet of
spirits and wine giant Diageo. Arch-rival Absolut may have the
edge as far as trend-setting is concerned, but Smirnoff has size on its side. It is
sold in 130 countries worldwide, with an overall lead enhanced by the fact that,
after the Second World War, it was virtually the only vodka available
outside communist Russia
for almost 30 years. More recently the brand enjoyed considerable success
with ready-to-drink spin-off Smirnoff
Ice. In America this
so-called "malternative" doesn't even contain vodka, allowing it to
compete head-to-head with the local beer industry.
Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Smirnoff? The searchable account
assignments database is available to full subscribers to Adbrands.net
premium services. Click here for subscription
information.
Competitors: see Wine
Beer & Spirits Sector index for other brands and companies


The Adbrands Brand Profile of Smirnoff summarises the brand's history and current
operations. Subscribers may access the following website links:

Smirnoff vodka |
Smirnoff Ice |

Smirnoff
(Russia)

Diageo
Click HERE to subscribe to Adbrands.net and access the profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2007
|