Smirnoff Vodka: Brand Profile
Smirnoff
is the world's best-selling vodka, and the biggest brand in the cabinet of
spirits and wine giant Diageo. Arch-rival Absolut may have the
edge as far as trend-setting is concerned, but Smirnoff has size on its side. It is
sold in 130 countries worldwide, with an overall lead enhanced by the fact that,
after the Second World War, it was virtually the only vodka available
outside communist Russia
for almost 30 years. More recently the brand enjoyed considerable success
with ready-to-drink spin-off Smirnoff
Ice. In America this
so-called "malternative" doesn't even contain vodka, allowing it to
compete head-to-head with the local beer industry.
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Competitors: see Wine Beer & Spirits Sector index for other brands and companies
The Adbrands Brand Profile of Smirnoff summarises the brand's history and current operations. Subscribers may access the following website links:
|
Smirnoff vodka |
Smirnoff Ice |
Smirnoff
(Russia)
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