Specsavers Opticians (UK)
Specsavers Opticians is the UK's leading optical retailer, and one of the five largest in the world. It celebrated its 25th anniversary in 2009, but is still privately owned by husband and wife team Doug and Mary Perkins. The company claims a 35% share of the UK spectacles market, well ahead of nearest competitor Boots. It has been voted the UK's "most trusted" optical retailer for eleven consecutive years by the annual Reader's Digest survey, and is the leader in most market sub-segments including contact lenses and eye tests. It also has a growing international presence, with outlets in Scandinavia, Spain, the Netherlands and Australia.
Who are the competitors of Specsavers? See Personal Care Sector for other companies.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 21st August 2014: Ads Of The Week: "Detectives (C4 sponsorship idents)". The ads for optical retailer Specsavers are regularly among the most entertaining on British TV, all the more impressive for being developed inhouse by Richard Holmes and Graham Daldry. The chain has now signed up to sponsor movies on Channel 4; here's one of its new collections of ad break idents, which pick up on the campaign's long-running joke about short-of-site customers who "should have gone to Specsavers". See more spots on our Facebook page.
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