Stella Artois: Brand Profile

Stella Artois is one of the original flagship beer brands in the portfolio of the global giant now known as Anheuser-Busch InBev. Although it was overtaken as the company's biggest beer by volumes in 2005, it was generally regarded as InBev's most important product prior to the acquisition of Budweiser and has been the vanguard for expansion into new international markets. Nevertheless, the UK remains its most important market by far, although sales have come under considerable pressure in recent years. Stella's "reassuringly expensive" brand identity was indelibly established in the 1990s by a long-running and multiple award-winning campaign by Lowe London. However, Lowe resigned the account in 2008 after part of the business was redirected to another agency.

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Competitors: see Alcoholic Beverages Sector index for other companies

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Stella Artois website

Anheuser-Busch InBev

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