Stella Artois: Brand Profile

Stella Artois is the flagship beer brand in the portfolio of global giant InBev. Although no longer the company's biggest beer by volumes, it is generally regarded as InBev's most important product and has been the vanguard for expansion into new international markets. Stella's "reassuringly expensive" brand identity was indelibly established in the 1990s by a long-running and multiple award-winning campaign by Lowe London. However, Lowe resigned the account in 2008 after part of the business was redirected to another agency. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic Beverages Sector index for other companies

Subscribers may access the following website links:

Stella Artois website

Brasseries Artois

InBev

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