TBWA\Media Arts London
(UK)


The London
outpost of agency network TBWA was welded together from a series of high
profile mergers and takeovers in the closing years of the 1990s. The
biggest of these was the merger with troubled agency GGT
after its acquisition by Omnicom.
The
agency established a reputation as a creative hothouse in the late 1990s
and early 2000s, not least as a result of the contribution from high-profile creative director Trevor Beattie.
His departure in 2005 along with two senior colleagues followed a string of serious account losses.
TBWA's position has to some extent stabilised since then but it has yet to recover its
former glory. In 2009, the group began to consolidate all its various
local units under the umbrella title of TBWA\Media Arts. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
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Subscribers may access the following website links:
TBWA\London website

TBWA
Worldwide

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