Tesco (UK)


Tesco is the UK's leading supermarket chain. The company overtook arch-rival Sainsbury's to become Britain's biggest food retailer in 1995, and has continued to extend its lead ever since. In 1999, the group went one step further, becoming the UK's most profitable retailer as well, after Marks & Spencer announced a dramatic fall in net earnings. It has steadily improved on that position ever since, setting a new record in 2008 as trading profits broke the £3bn barrier for the first time. Now, Tesco is looking to the international market for further expansion, and entered the US for the first time in 2007. It is expected to overtake Carrefour as the world's #2 retail group by 2012. The platform for this astonishing growth was established in the 1970s and 1980s when former managing director Ian MacLaurin fought a long and drawn-out battle with the store's founding family to drag the brand upmarket, before overseeing a range of innovative schemes during the 1990s. 

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Subscribers may access the following website links:

Tesco website

Tesco Personal Finance Tesco Direct
Tesco Talk Tesco Mobile
One Stop Nutri Centre

Tesco Hit (Poland) Tesco Lotus (Thailand)

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