Tesco (UK)

Tesco is the UK's leading supermarket chain. The company overtook arch-rival Sainsbury's to become Britain's biggest food retailer in 1995, and has continued to extend its lead ever since. In 1999, the group went one step further, becoming the UK's most profitable retailer as well, after Marks & Spencer announced a dramatic fall in net earnings. It has steadily improved on that position ever since, setting a new record in 2007 as underlying profits came close to breaking the Ł3bn barrier for the first time. The platform for this astonishing growth was established in the 1970s and 1980s when former managing director Ian MacLaurin fought a long and drawn-out battle with the store's founding family to drag the brand upmarket, before overseeing a range of innovative schemes during the 1990s. Now, Tesco is looking to the international market for further expansion, and entered the US for the first time in 2007. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Tesco website

Tesco Personal Finance	Tesco Direct
Tesco Talk	Tesco Mobile
One Stop	Nutri Centre

Tesco Hit (Poland)

Tesco Lotus (Thailand)

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