|
|
|||||||||||||
|
|
Tesco is the UK's leading supermarket chain. The
company overtook arch-rival Sainsbury's to become Britain's biggest food retailer in
1995, and has continued to extend its lead ever since. In 1999, the group went one step further, becoming the UK's most
profitable retailer as well, after Marks & Spencer announced a dramatic fall
in net earnings. It has steadily improved on that position ever since, setting a new record in 2008 as trading profits broke
the £3bn barrier for the first time. Now, Tesco is looking to the international market for further expansion, and entered
the US for the first time in 2007. It is expected to overtake Carrefour as the
world's #2 retail group by 2012. The platform for this astonishing growth was established in the 1970s and 1980s when former
managing director Ian MacLaurin fought a long and drawn-out battle with the store's founding family to drag the brand
upmarket, before overseeing a range of innovative schemes during the 1990s.
Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Advertising: Which agencies handle advertising for Tesco? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Retail Sector index for other companies and brands
![]()
![]()
Subscribers may access the following website links:
Tesco website
![]()
![]()
Click HERE to subscribe to
Adbrands.net and access the profile and website links
Adbrands.net.
All rights reserved © Mind Advertising Ltd 1998-2010