Adbrands Weekly Update 3rd Sept 2015: American marketer Gina Boswell, currently Unilever's EVP personal care North America, will transfer to London next week to become general manager of the group's UK & Ireland business. She succceeds Graeme Pitkethly who is moving up to group CFO.
Adbrands Weekly Update 30th Jul 2015: Ads Of The Week: "Summer of Love / Hate". Love it or hate it? Here's Adam&Eve DDB's new campaign for Unilever's Marmite savoury spread, once again mining that brand's long-established hate or love concept. It's a truly bizarre concoction, just like the brand it represents, but we're rather fond of that little Marmite hate headbanger.
Adbrands Weekly Update 26th Jun 2014:
Unilever announced the promotion of Amanda Sourry, chairman of Unilever UK for the past four years, to EVP, global haircare, reporting to personal care divisional president Dave Lewis (also her predecessor as UK chairman). She is replaced at Unilever UK by Graeme Pitkethly.
Adbrands Weekly Update 13th Jun 2013: Unilever announced an embarrassing u-turn over the new formulation for its top-selling UK margarine Flora. The group relaunched Flora in January 2012 with a new manufacturing process and a revised formulation designed to reduce the level of transfats in the product, thereby making it
"healthier and tastier". Healthier perhaps, but consumers didn't agree that it was tastier, and there has been widespread public dissatisfaction over the new flavour, prompting a sharp fall in sales. Trade magazine The Grocer reported an estimated 12% decline over the 52 weeks to May 2013. As a
result, Unilever confirmed this week that it would restore the flavour of the old Flora, though it will continue to use the new " cool blending" manufacturing process.
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