Unilever Home & Personal Care

Unilever Home & Personal Care (HPC) is one of the two main operating divisions within consumer goods giant Unilever. It is the world leader in personal wash and deodorants, and among the leaders in laundry detergents, haircare and surface cleaning. The portfolio is dominated by such global giants as the Dove cleansing range, deodorants Rexona (or Sure in the UK) and Axe (Lynx in the UK), as well as the Omo and Persil detergent brands. Well-established in most Western markets, Unilever's HPC division also has an unrivalled presence in developing markets, especially in Asia and Latin America. The current business is the result of many years of consolidation of separate operating units, many of which had operated under the Lever Brothers or Lever Faberge names. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care and Household Care Sector indexes for other companies

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Personal Care

Dove	Lynx / Axe
Signal Plus	Vaseline
Lux	Pond's
Sunsilk	Rexona

Home Care

Persil	Omo
Domestos	Skip
Coral	Wisk
Svelto	Surf
Cif	Comfort

Unilever

Home Care

For US brands see Unilever USA	Coral Germany
Via Sweden	Svelto Italy

Personal Care

For US brands see Unilever USA	Pond's (India)
Closeup (Brazil)	Rexona (Germany)
Impulse (Germany)	Rexona (Austria)
Signal Plus (France)	Pond's (Mexico)
Lux (Japan)	Impulse (Netherlands)
Finesse (Sweden)	Finesse (Norway)
Finesse (Denmark)	Mentadent (Austria)
Pond's (Hong Kong)	Pond's (Malaysia)

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