The United Network

United is a very loose grouping of seven separately branded creative agencies owned by WPP. The best-known are Berlin Cameron in New York, Sra Rushmore in Spain and Les Ouvriers in France. The United concept is the most recent of several different but equally lacklustre incarnations for what was originally WPP's "challenger" creative network Red Cell. That increasingly unwieldy international business was restructured in 2005, and a small collection of the most creative shops were spun off into a new group, which was blessed with the equally unwieldy name of The Voluntarily United Group of Creative Agencies. Following further changes, not least the closure of its UK arm, formerly HHCL, the network was given its current branding in 2008. However, it has never served as anything more than a loose shared badge, and there is little synergy between the individual units.

Which clients does United handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of United? See ranking of Leading Agency Brands Worldwide

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United website

Berlin Cameron	Les Ouvriers
Sra Rushmore	Cole & Weber
1861 United Italy	BTS United Oslo
LDV Belgium

WPP

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