The United Network

The United Network is a loose grouping of eight separately branded creative agencies owned by WPP. The best-known are Berlin Cameron in New York, Sra Rushmore in Spain and Les Ouvriers in France. This is the latest of several different incarnations for what was originally WPP's "challenger" creative network Red Cell. That increasingly unwieldy international business was restructured in 2005, and a small collection of the most creative shops were spun off into a new group, which was blessed with the equally unwieldy name of The Voluntarily United Group of Creative Agencies. Following further changes, not least the closure of its UK arm, formerly HHCL, the network was given its current branding in 2008. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see International Agencies Index for other networks

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United website

Berlin Cameron	Les Ouvriers
Sra Rushmore	Cole & Weber
1861 United Italy	La Negra Argentina
LDV Belgium	BTS United Oslo

WPP

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