United Biscuits (UK)

United Biscuits is the UK's leading biscuit company, controlling several of the country's best-loved sweet and savoury snack brands. The portfolio is led by McVitie's, unquestionably the country's #1 biscuit range, comprising such household names as Jaffa Cakes, Chocolate Digestives, Penguin and Hobnobs. Other products include salty snacks under the Hula Hoops, Twiglets, KP and McCoy's banners. Though it retains a presence in Continental Europe, United Biscuits has scaled back operations considerably since its heyday in the 1980s when its footprint extended as far afield as the US and China, and its portfolio went well beyond biscuits to include confectionery, frozen foods and even fast food restaurants. Its move into the US, in particular, through the acquisition of local cookie company Keebler created significant financial problems, which eventually led to a huge slow-motion restructuring which lasted for almost a decade until the slimmed down group was acquired by private equity investors in 2006. It was put up for sale again in 2010 but no single buyer was found. The salty snacks division was put up for sale again in 2012.

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United Biscuits website

McVitie's	Go Ahead!
Jaffa Cakes	Hula Hoops
McCoy's	Sultana
KP Nuts	Phileas Fogg
Jacob's	Carr's Table Water crackers
Verkade	Delacre

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