|
||||||||||
|
|
Vauxhall Motors is the UK division of global car giant General
Motors, although it is strictly speaking a direct subsidiary of Opel, GM's
Europe-wide operation. Together with its arch-rival, the long-established market leader Ford, it
dominates the UK car market with a considerable lead over third-ranked Volkswagen. After many years as a safe, even dull,
middle-market manufacturer Vauxhall began to outperform in the late 1990s with strong financial results and an enhanced product
range. But by 2001 the company was once again feeling the squeeze from a general contraction of the industry, and it shut down its
historic Luton factory to boost long-term efficiency. In 2006, further jobs were cut in the UK, putting the future of Vauxhall's
local manufacturing in jeopardy. However the biggest threat to Vauxhall's long-term future has been the financial crisis which
enveloped parent GM during 2008. With GM teetering on the brink of bankruptcy, a deal was agreed in Spring 2009 to transfer
control of Opel and Vauxhall to a consortium of Canadian and Russian owners. As negotiations dragged on over the following months
however, GM grew increasingly reluctant to sign off on that arrangement. The sale was eventually aborted in November, and Vauxhall
is now expected to remain under GM ownership.
Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Advertising: Which agencies handle advertising for Vauxhall? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Cars Sector index for other companies and brands
![]()
![]()
Subscribers may access the following website links:
Vauxhall Motors website
![]()
![]()
Click HERE to subscribe to
Adbrands.net and access the profile and website links
Adbrands.net.
All rights reserved © Mind Advertising Ltd 1998-2010