Vimto (UK)

Vimto is one of the UK's oldest and most traditional soft drinks. Overshadowed by its bigger American competitors, the drink nevertheless has a substantial worldwide market, marketed in over 65 countries and manufactured under licence in another 24. It is controlled by Nichols, a family-controlled manufacturer based in the North of England. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Competitors: see Non-Alcoholic Beverages Sector Index for other companies

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Vimto website

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Nichols

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