Virgin Group (UK)


Virgin Group is the corporate umbrella for a large network of almost 300 different companies, offering a sometimes bewildering variety of services. The best known is the Virgin Atlantic airline. Other companies are involved in areas such as telecommunications (Virgin Mobile), cable TV (Virgin Media), financial services (Virgin Money) and fitness (Virgin Active). Figurehead Sir Richard Branson is without question the UK's best-known business figure. Yet he has built his empire on a series of extraordinarily risky gambles, which few would be wise to emulate. As he grows older, Branson has become less promiscuous with his investments, reducing his portfolio to a smaller collection of more viable businesses. Yet at the same time the scale of each new gamble has become bigger and bigger. In 2006, he secured the controlling shareholding in the UK's only significant cable TV network and attempted to use that as the platform to take over the commercial broadcaster ITV. That strategy failed. However the following year, he made a similar attempt to reverse his financial services unit Virgin Money into the struggling mortgage bank Northern Rock some ten times its size. That bid also appeared to have failed, but only at first. Branson eventually achieved his goal in 2011, when Northern Rock was again put up for sale by the government. Despite the occasional sizeable failure, Branson generally has a reputation for winning against all the odds.

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Subscribers may access the following website links:

Virgin Group website

brands

Virgin Atlantic Virgin Media
Virgin Money The Trainline.com
Virgin Trains Virgin Cars
Virgin Mobile Virgin Publishing
Virgin Active Virgin Wines

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