Vodafone Group (UK)

Vodafone Group transformed itself into a global giant with two breathtaking deals in which it acquired US company Airtouch and German industrial and telecoms giant Mannesman. At its peak at the beginning of 2001 it was Europe's most valuable company and one of the world's top 10. More recently, however, the group has come under increasing pressure from its shareholders to find new ways of delivering further growth. The Vodafone brand reaches approximately 260m customers worldwide, and the company is the #1 or #2 mobile service in more than 12 international markets including the UK and Germany. Advertising Age estimated global measured advertising expenditure of $813m in 2006, making Vodafone the world's #36 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Vodafone? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Telecoms Index for competitive companies 

Subscribers may access the following website links: vodaphone

Vodafone Group website

Vodafone Live!

Vodafone Mobile Office

Vodafone worldwide	Verizon Wireless (USA)
SFR (France)	Arcor (Germany)

Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2008