Vodafone Group (UK)

Vodafone is one of the world's biggest mobile operators by global footprint, with a direct presence in 21 countries, and partners or affiliates in many more. The Vodafone brand reaches approximately 370m customers worldwide, although its key markets are still mainly in Europe. Nevertheless, the group is building a significant position, by customer numbers if not yet by revenues, in India and South Africa, and it derives substantial profit (on paper at least) from its minority holding in Verizon Wireless of the US. Vodafone transformed itself into a global giant with two breathtaking deals at the end of the 1990s in which it acquired US company Airtouch and German industrial and telecoms giant Mannesman. At its peak at the beginning of 2001 it was Europe's most valuable company and one of the world's top 10. More recently, however, the group has come under increasing pressure from its shareholders to find new ways of delivering further growth.

Which agencies handle advertising for Vodafone? Find out more from the Adbrands Account Assignments database

Who are the competitors of Vodafone? See also Telecoms Index for competitive companies

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Subscribers may access the following website links: vodaphone

Vodafone Group website

Vodafone Live!

Vodafone Mobile Office

Vodafone worldwide	Verizon Wireless (USA)
SFR (France)	Arcor (Germany)

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