Vodafone Group (UK)

Vodafone is the world's biggest mobile operator by global footprint, with a direct presence in 20 countries, and partners or affiliates in over 20 more. The Vodafone brand reaches approximately 315m customers worldwide, and the company is the #1 or #2 mobile service in 12 countries including the UK and Germany. The group transformed itself into a global giant with two breathtaking deals at the end of the 1990s in which it acquired US company Airtouch and German industrial and telecoms giant Mannesman. At its peak at the beginning of 2001 it was Europe's most valuable company and one of the world's top 10. More recently, however, the group has come under increasing pressure from its shareholders to find new ways of delivering further growth. Advertising Age estimated global measured advertising expenditure of $913m in 2007, making Vodafone the world's #35 advertiser.

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Competitors: see Telecoms Index for competitive companies

Subscribers may access the following website links: vodaphone

Vodafone Group website

Vodafone Live!

Vodafone Mobile Office

Vodafone worldwide	Verizon Wireless (USA)
SFR (France)	Arcor (Germany)

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